“While some brands prioritize short-term metrics and popularity, it’s the personal brands built from credibility and trust that produce long-term returns and sustainable value.”
— Dr. Talaya Waller
TALAYA’S biography
Dr. Talaya Waller, M.B.A., D.B.A., is an author, professor, and founder of Valuables®, an AI-powered SaaS platform that helps firms measure and manage the impact of leadership on brand value. Backed by Techstars, JP Morgan, and Oracle, Valuables brings predictive analytics to executive positioning and brand management.
Since 2014, she has worked with leaders and organizations such as the United Nations, Amazon, Google, Merck, MOFO, the US Congress, and the US Air Force, on executive and corporate brand management strategies that deliver measurable returns.
Dr. Waller has an extensive academic portfolio. She has taught courses at institutions like Duke, Saint Peter's University, MICA, and Brazil's Pontifícia Universidade Católica do Rio Grande do Sul. Additionally, she has lectured at both Georgetown and Howard Universities in Washington, D.C., and taught internationally spanning from Zurich, Switzerland to Cape Town, South Africa, and Seoul, South Korea.
She authored the pioneering academic book 'Personal Brand Management, Marketing Human Value', which is housed in top universities like Georgia State, Yale, Oxford, and MIT. Dr. Waller's industry prominence is further highlighted by her TEDx presentation, “The Future of Branding is Personal”, and features in major publications like Bloomberg, Forbes, Fast Company, Business Insider, and others.