DISCOVER the FINANCIAL POWER of PERSONAL Brands


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WHY?

The FUTURE of BRANDING is Personal

TM

For decades, corporate brand equity determined market value, but in the Attention Economy individual leaders now move markets faster than institutions. Personal brand equity sets the pace for capital allocation, leadership mobility, and corporate valuation. In today’s market, this shift is irreversible. Understanding and managing personal brand equity is the baseline requirement for institutional leadership.

TALAYA’s Biography

Portrait of a young woman with long black hair, wearing a pink blazer over a white blouse and a pearl necklace, looking directly at the camera.

Dr. Talaya Waller, MBA, DBA, is Chief Executive Officer of Valuables®, the AI valuation system for private market risk. Formerly she served as a federal regulatory analyst and auditor, with experience across U.S. federal agencies and defense environments. Dr. Waller has advised global organizations and government bodies, including the United Nations and the U.S. Congress. She is the author of Personal Brand Management, held at over 300+ academic institutions and creator of the TED Talk The Future of Branding is Personal. Her expertise is cited in Bloomberg, Financial Times, and Forbes.

TRUSTED by INDUSTRY Leaders

We’ve helped hundreds of executives and thought leaders build their brands

Top Personal Branding Expert Dr Waller's Clientele

“I am a senior executive in the insurance industry with a background in leading Operations and Strategy. I contacted Waller & Company because of their proven track record in translating professional successes into unique value propositions and building social media strategies to digitize professional brands. The consulting was top notch- they provided me with in-depth analysis and recommendations that I am actively using to attain my professional goals and build my social media footprint. If you are an up and coming or a tenured executive who wants to “go digital”- Dr. Waller is your secret weapon.”

- Executive, Zurich Insurance

 
 
 

AN ACADEMIC Resource

Housed in 300+ university libraries worldwide


Personal Brand Management: Marketing Human Value introduced the first formal theoretical and conceptual framework for personal brand management. Grounded in economic theory, this academic text defines personal brand equity as a measurable, institutional asset.

Read more about this textbook

GLOBALLY RECOGNIZED Authority


Bloomberg

Bloomberg Black Business Beat

Fast Company

Here’s How To Use Social Media At Each Stage Of Your Career

FinTalent

How To Stand Out As M&A Freelancer: Personal Branding Basics - With Dr. Talaya Waller

Forbes

How To Write An Authentic Personal Brand Story And Make An Impact Now

Forbes

10X Marketing ROI By Synergizing Earned, Owned, And Paid Media

Media Update

Why CEOs need to be the faces of the brands they represent

New York Magazine / The Cut

What is My Personal Brand?

The Chronicle of Higher Education

Image-Licensing Deals Could Enrich Big-Time College Athletes. What About the Soccer Team?

Universidad Adolfo Ibañez

El futuro del branding es personal

US Chamber of Commerce

CO— Employee Brand Ambassador Programs

WJLA

Will Bryce Harper Stay with the Nationals?

The Agile Brand

The Power of Connection in Personal Branding