DISCOVER the FINANCIAL POWER of PERSONAL Brands

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ABOUT Talaya

Dr. Talaya Waller, MBA, DBA, is the Founder of Valuables®, an AI-powered brand valuation technology for enterprise risk. Formerly she served as a federal regulatory analyst and auditor, with experience across U.S. federal agencies and defense environments. Dr. Waller has advised global organizations and government bodies, including the United Nations and the U.S. Congress. She is the author of Personal Brand Management, held at over 300+ academic institutions and creator of the TED Talk The Future of Branding is Personal™. Her expertise is cited in Bloomberg, Financial Times, and Forbes.

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WHY?

The FUTURE of BRANDING is Personal

TM

For decades, corporate brand equity determined market value, but in the Attention Economy individual leaders now move markets faster than institutions. Personal brand equity sets the pace for capital allocation, leadership mobility, and corporate valuation. In today’s market, this shift is irreversible. Understanding and managing personal brand equity is the baseline requirement for institutional leadership.

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AN ACADEMIC Resource

Housed in 300+ university libraries worldwide

Personal Brand Management: Marketing Human Value introduced the first formal theoretical and conceptual framework for personal brand management. Grounded in economic theory, this academic text defines personal brand equity as a measurable, institutional asset.