The FUTURE of BRANDING is Personal
TM
For decades, corporate brand equity shaped markets. But individuals now scale faster than institutions. A strong personal brand moves with the market, adapting in real time, attracting capital, and garnering 561% more engagement than corporate brands.
Personal brand equity now dictates leadership mobility, capital flow, and corporate strategy. Understanding this shift is no longer optional. It is the foundation of modern leadership.
HI, I’M Talaya
the CEO of Valuables®, a Techstars-backed software platform that classifies leaders’ personal brand equity as a financial risk factor. Valuables is supported by JPMorgan Chase and Oracle NetSuite and is built on more than a decade of research with academic institutions like Georgetown University and the London School of Economics.
Before founding Valuables, I led federal audits across six U.S. agencies, evaluating financial, environmental, and organizational risks under public scrutiny. I also founded Waller & Company, one of the first data-driven personal branding firms, providing strategy for the United Nations, Google, the NBA, and the Federal Reserve Board.
I’ve lectured MBA students globally—from Duke to the University of Cape Town—and authored one of the first academic texts on managing personal brand equity as an economic asset, now held in over 300 university libraries, including Yale, Oxford, and MIT.
TRUSTED by INDUSTRY Leaders
We’ve helped hundreds of executives and thought leaders build their brands
AN ACADEMIC Resource
Housed in 300+ university libraries worldwide
Personal Brand Management: Marketing Human Value introduced the first formal theoretical and conceptual framework for personal brand management. Grounded in economic theory, this academic text defines personal brand equity as a measurable, institutional asset.
GLOBALLY RECOGNIZED Authority
Here’s How To Use Social Media At Each Stage Of Your Career
How To Stand Out As M&A Freelancer: Personal Branding Basics - With Dr. Talaya Waller
How To Write An Authentic Personal Brand Story And Make An Impact Now
10X Marketing ROI By Synergizing Earned, Owned, And Paid Media
Press Release: First to Market Textbook on Personal Branding Economic Framework
Why CEOs need to be the faces of the brands they represent
What is My Personal Brand?
The Chronicle of Higher Education
Image-Licensing Deals Could Enrich Big-Time College Athletes. What About the Soccer Team?
El futuro del branding es personal
CO— Employee Brand Ambassador Programs
Will Bryce Harper Stay with the Nationals?
The Power of Connection in Personal Branding