The FUTURE of BRANDING is Personal

TM

For decades, corporate brand equity determined market value, but individual leaders now move markets faster than institutions. Personal brand equity sets the pace for capital allocation, leadership mobility, and corporate valuation. In today’s market, this shift is irreversible. Understanding and managing personal brand equity is the baseline requirement for institutional leadership.

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TALAYA’s Biography

Dr. Talaya Waller, MBA, DBA, is Chief Executive Officer of Valuables®, the AI valuation system for private market risk. She is an economist and former federal auditor with experience across U.S. federal agencies, defense, and regulatory environments. Dr. Waller has advised global organizations and government bodies, including the United Nations and the U.S. Congress. She is the author of Personal Brand Management, held at over 300+ academic institutions and creator of the TED Talk “The Future of Branding is Personal™”. Her work is cited in Bloomberg and Forbes.

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TESTIMONIALS

AN ACADEMIC Resource

Housed in 300+ university libraries worldwide

Personal Brand Management: Marketing Human Value introduced the first formal theoretical and conceptual framework for personal brand management. Grounded in economic theory, this academic text defines personal brand equity as a measurable, institutional asset.