The FUTURE of BRANDING is Personal

TM

For decades, corporate brand equity shaped markets. But individuals now scale faster than institutions. A strong personal brand moves with the market, adapting in real time, attracting capital, and garnering 561% more engagement than corporate brands.

Personal brand equity now dictates leadership mobility, capital flow, and corporate strategy. Understanding this shift is no longer optional. It is the foundation of modern leadership.


HI, I’M Talaya

I believe that a strong brand has the power to change the world, which is why I’m passionate about working with professionals that are striving to make a positive impact on the future. This vision drives my startup, Valuables, an AI-powered personal brand management software-as-a-service platform for leaders. Previously, I have provided leadership brand consulting and executive positioning for leaders of top organizations, including the United Nations, Google, the NBA, and the Federal Reserve Board.

I’ve taught at Duke and lectured internationally. Institutions like MIT and Oxford house my academic contributions, while my insights on personal brand equity are featured in outlets like Bloomberg, Fast Company, and Forbes.

Join the 200,000+ people who have seen my TEDx talk.

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AN ACADEMIC Resource

Housed in 300+ university libraries worldwide


Personal Brand Management: Marketing Human Value provides a research-based, theoretical framework to distill the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines.

Read more about this textbook

GLOBALLY RECOGNIZED Authority

Fast Company

Here’s How To Use Social Media At Each Stage Of Your Career

FinTalent

How To Stand Out As M&A Freelancer: Personal Branding Basics - With Dr. Talaya Waller

Forbes

How To Write An Authentic Personal Brand Story And Make An Impact Now

Forbes

10X Marketing ROI By Synergizing Earned, Owned, And Paid Media

MarketWatch

Press Release: First to Market Textbook on Personal Branding Economic Framework

Media Update

Why CEOs need to be the faces of the brands they represent

New York Magazine / The Cut

What is My Personal Brand?

The Chronicle of Higher Education

Image-Licensing Deals Could Enrich Big-Time College Athletes. What About the Soccer Team?

Universidad Adolfo Ibañez

El futuro del branding es personal

US Chamber of Commerce

CO— Employee Brand Ambassador Programs

WJLA

Will Bryce Harper Stay with the Nationals?

The Agile Brand

The Power of Connection in Personal Branding